| Mamma.com Refines its Search Engine Offering |
| 12 January 2003 |
|
Mamma.com - has made refinements to it's search engine offering. As of December 19th, Mamma will no longer serve untargeted banner advertising on its search result pages. All sponsored search results will be identified as such in compliance with the recently imposed FTC standards. Mamma.com's proprietary paid listings and sponsored listings remain separate from the main search results, and a Sponsored Source Listing" identifier accompanies any paid listings provided in the body of the meta-search results.
The decision to take a cut in revenue by removing run of network banners from Mamma.com is in part due to a recent business acquisition. The purchase of online media network FocusIN (formerly of ZAQ Inc), in early December allows Mamma.com to make a clear distinction between the company's two primary businesses: search and advertising. While advertisements will still appear on the Mamma.com search engine, they will be restricted to keyword-targeted placements that remain relevant to the search performed.
"This reflects our new emphasis and ability to focus more on our users and to provide them with what they want - good results and relevant advertising" comments Mr. Guy Fauré, CEO and President of Mamma.com.
Other changes include a new ranking algorithm that eliminates duplicate results to limit redundancy, and also ranks results based on popularity. . This new technology has increased the overall relevancy of the search results, and will continue to refine the user experience as more content sources are added.
"With increasing amounts of users and Mamma Classifieds advertisers, and the continuing growth of our ad network, Mamma.com is more than prepared to begin 2003 with a positive outlook" quotes Mr. Fauré.
About Mamma.com
Mamma.com - The Mother of All Search Engines is a premiere meta-search engine and integrated advertising solution provider. Formed in 1996, the company has experienced steady growth and currently has over 8 million unique users a month. Mamma.com's growing popularity is rooted in the superior value that its meta- search process provides to the end user. In February 2002, Mamma.com was rated as one of the Internet's top 50 online properties by comScore Networks, Inc. Intasys Corporation (NASDAQ:INTA) wholly owns Mamma.com.
About Intasys Corporation
Intasys, through its subsidiary, Intasys Billing Technologies, is a global provider of wireless; Internet-compatible billing and customer care information systems. Its subsidiary, Mamma.com Inc., is an Internet media and search engine. Intasys continues to hold minority interests in the new media and telecommunication sectors.
Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties that can cause actual results to differ materially from estimated results. Such risks and uncertainties are detailed in the Company's filings with the Securities and Exchange Commission.
|
|
|
|
